Carlos Cloud otherwise known as Swauv Los was born and raised in Capital Heights Maryland. He grew up in poverty but did everything he could to help support his family even at the cost of possibly losing his own life. He was tired of seeing his mother struggle. Coming from a family of hustlers Carlos naturally gravitated to the streets until one day he became incarcerated and spent time in jail. An experience that inspired him to make better decisions and molded his perspective on the way he would get money. Carlos always had a huge passion for music and the business industry so when he was set free, Carlos used the knowledge he gained from street hustling and became a businessman working and excelling in the marketing and sales industry. After coming out of jail he decided that he would use his music and business mindset to influence and inspire people to use their talents to start their own business. This year Carlos launched his very own enterprise called Swauv Enterprises, he also started The Big Stage which is a platform for people all over the world to use to showcase their talents. And he also started his own T-shirt pressing business called Custom Made Hoodies!!
Carlos is now using Music to open many new doors not only for himself but for those around him. He wanted people to look at his story and know That despite how many failures you have, despite where you come from, despite what people may say about your future, you can still achieve anything you set your mind to, and that is what is new album I AM is about Which will be dropping on October 17, 2020. He dropped a hit single this year “I’m Lit” which now has over 9000 views. He also is about to drop a new song called “Harriet” which is a diss to Kanye West that is About standing up for black people’s heritage and showing appreciation for what Harriet Tubman did for us.