Welcome to the high school competition where One City and High School Cypher will find the best local talent around. At one point people used to feel like rappers had to be young but at this point music has been created by older people as well. With that being said the next young artist has the best potential for longevity than ever before. 

The contest will be judged by you, the fans. Winner in the DMV will get a single deal with a track and music video by some of the greatest talent locally. Winner will also get exposure to working with our sponsors @drewstar1100 founder of the High School Cypher program.

Competitions are head to head so that none of the artists gets an unfair advantage and the artist with the most votes will rise to the top!

 

Winner will be announced on ig @onecityent 

Sign up now!!

 

Your music your choice...

Shape the culture!!

Sponsor:

Background:

 

When it comes to hip hop culture, ratchet music plays a big part. According to Wikipedia, "ratchet is a slang term in hip hop. The word ratchet first appeared in publication in 1992, with the song I'm So Bad by UGK. In 2004, a new version of the song featuring Lil’ Boosie was recorded. The producer of the song named Earl Williams, also known as Phunk Dawg, wrote the definition in the CD liner notes: "n., pron., v, adv., 1. To be ghetto, real, gutter, nasty."

Ratchet may mean different things to different people, but if you still need an explanation, this competition might not be for you. 

For this competition, we chose to work with Woah Vicky, @imwoahvicky, as she was recently publicized for a fight with Bhad Bhabie. Woah Vicky is a queen of virality and has amassed a serious following, but one thing is for sure - she is herself. Hip hop is big on authenticity, and no one has questioned whether the fight with Bhad Bhabie was a ploy.

As entertaining as ratchet music can be, in the past, some politicians and other figureheads from outside the hip hop culture have used ratchet music as a reason to ban certain artists and performers. Now is your chance to express yourself by voting.

 

 

How it Works:

 

If more than 50 artists sign up, the competition will go in rounds, in which each submission will need four votes in order to move to the next round. Once the submissions are narrowed down to less than 50, the remaining artists will compete head-to-head for maximum exposure. The final round will last for three weeks. Artists are randomly selected and matched so that no one has an advantage, and the submission with the most votes will win. You can follow individual competitions and be notified when the competition begins and when voting opens for each round.

 

Shape the Culture:

 

No longer will someone else dictate who you listen to or who should get spins. By giving everyone an equal opportunity to be seen and heard, and then advancing the winners, you are telling labels and radio stations what’s hot. Your vote will dictate the trends and determine which artists deserve more exposure. And with that simple vote, you are shaping the culture!

To see winners and more competitions, follow @onecityent @onecitymaik @onecity_pete @onecitytray @onecitytoni @onecityjazz @onecitysilk @onecityg @(onecity)mikedarockman @imwoahvicky …. It’s a movement…

#ratchetrapshit #onecityent #shapetheculture

 

Sponsor:

Background:

 

Relationships are one of the most common topics in all of entertainment. Within the hip hop and R&B culture, loyalty is a big deal, so a good friendship song can make you a legend!!

For this competition, we chose to work with Tokyo Vanity, the best friend viral OG queen! Tokyo Vanity is known for her presence on TV and the Internet with her hit song, That’s My Best Friend, which originated as a viral post that she created. Tokyo Vanity started the best friend craze. Friendships were always talked about in music, but Tokyo Vanity made it a lifestyle, and we at One City believe that's the type of positivity the culture should promote!

It really hit home when Tokyo Vanity said "We were stripped of artists’ identification when they took away channels that play music videos all day. Visually we don't see you anymore; we only hear you." One City was always motivated by the fact that videos connect fans to artists because they are able to see who they are listening to and visualize the message. Now, this competition is open to music both with and without accompanying visual, but look forward to video-only contests coming soon!

One City Ent. is as diverse as its fans, open to all genres of entertainment and all parts of the culture, all relationships and emotions. However, this particular competition is dedicated to hip hop and R&B, designed to be upbeat and focused on the positive aspects of friendship.

 

 

How it works:

 

If more than 50 artists sign up, the competition will go in rounds, in which each submission will need four votes in order to move to the next round. Once the submissions are narrowed down to less than 50, the remaining artists will compete head-to-head for maximum exposure. The final round will last for three weeks. Artists are randomly selected and matched so that no one has an advantage, and the submission with the most votes will win! You can follow individual competitions and be notified when the competition begins and when voting opens for each round.

Shape the Culture:

 

No longer will someone else dictate who you listen to or who should get spins. By giving everyone an equal opportunity to be seen and heard, and then advancing the winners, you are telling labels and radio stations what’s hot. Your vote will dictate the trends and determine which artists deserve more exposure. And with that simple vote, you are shaping the culture!

To see winners and more competitions follow @onecityent @onecitymaik @onecity_pete @onecitytray @onecitytoni @onecityjazz @onecitysilk @onecityg @(onecity)mikedarockman @tokyoxvanity... It’s a movement…

#gobestfriend #onecityent #shapetheculture

Background:

If you haven’t been under a rock and you follow hip hop on Social media then you’ve come across a Crank Lucas rap parody Video. Crank Lucas is a recording artist, producer, comedian and Internet personality, known mostly for his rap parody skits posted on YouTube, Facebook and Instagram. His videos have amassed over 150 million views worldwide, millions of followers, and an extensive list of celebrity shares and reposts. Praised for his lyrics, production, comedic aspect and honest insight into the world of hip-hop, Crank has been featured on MTV, BET, TMZ, AllDefDigital, VladTV, Shaderoom and many more major platforms. In 2017 he released his album Rapgoals, in 2018 he released the follow up Generational Wealth and in 2019 he released his most recent project. It Ain’t Fair. 

Crank Lucas has now partnered with One City Ent. to create a huge opportunity for independent artists across the nation to put their skills and talent to the test for you to judge.  This competition gives the power of voting exclusively to you, the audience, and puts the power of opportunity in the hands of the artist. Too often major labels, celebrity judges and radio djs decides who gets the most shine. Crank Lucas and One City Ent. has changed that and put you in charge.  

The competition is based on skill and creativity. To even the playing field every artist will have the same track and duration to create a song. Artists will submit their song on www.onecityent.com Web app.  The songs will be placed in a head-to-head challenge where you will vote for which artist did it better we’re giving you no criteria; you decide why. Songs will be selected at random for the head to head challenge to allow you to discover multiple artists and prevent voting bias based on an artists popularity. This competition presents an amazing opportunity for voters and artists alike. Twenty lucky voters will be selected at random (out of top voter participation counts) to receive a spot light on www.onecityent.com web app and a shout out on Crank Lucas’s platforms. This is your chance to allow your voice to count.  

Participation as a voter is free. Just sign up on www.onecityent.com and click the follow button to follow the competition so you can know when it's time to vote. To check out more from Crank Lucas, search Crank Lucas on all major social media.

 

How it works:

 

If more than 50 artists sign up, the competition will go in rounds and each submission will need four votes in order to move to the next round. Once the submissions are narrowed down to less than 50, the remaining artists will compete head-to-head for maximum exposure. The final round will last for three weeks. Artists are randomly selected and matched so that no one has an advantage, and the submission with the most votes will win! You can follow individual competitions and be notified when the competition begins and when voting opens for each round.

 

Shape the Culture:

No longer will someone else dictate who you listen to or who should get spins. By giving everyone an equal opportunity to be seen and heard, and then advancing the winners, you are telling labels and radio stations what’s hot. Your vote will dictate the trends and determine which artists deserve more exposure. And with that simple vote, you are shaping the culture!

To see winners and more competitions follow @onecityent @onecitymaik @onecity_pete @onecitytray @onecitytoni @onecityjazz @onecitysilk @onecityg @(onecity)mikedarockman @cranklucas It’s a movement…

 #nbxc #onecityent #shapetheculture

Sponsors:

Background:

 

Relationships have always been and will continue to be an intriguing part of hip hop. In fact, relationships are one of the top three subjects for songs across all genres. Our favorite artists have shared the highs and lows of their relationships, and fans love to hear the sizzling details. Hip hop has also given us some lovable and controversial couples.

Now hip hop’s latest couple, the Vangos (Light Skin Keisha and Coca Vango), are giving one talented artist the opportunity of a lifetime. Known for their social media and YouTube antics, as well as their role in “Love and Hip Hop Atlanta”, the Vangos have partnered with One City Ent to bring you Beauty and The Streetz. This is a talent-based competition that will be exciting because the artist that gets discovered will be in the hearts and minds of fans worldwide. Not only will the Vangos announce the winner on their social media platforms, but that talented winner will be featured on a song with the Vangos as well. The best part about this competition is you vote on the winner. You dictate what we celebrate inside of relationships.

 

 

How it works:

 

If more than 50 artists sign up, the competition will go in rounds, in which each submission will need four votes in order to move to the next round. Once the submissions are narrowed down to less than 50, the remaining artists will compete head-to-head for maximum exposure. The final round will last for three weeks. Artists are randomly selected and matched so that no one has an advantage, and the submission with the most votes will win! You can follow individual competitions and be notified when the competition begins and when voting opens for each round.

 

Shape the Culture:

 

No longer will someone else dictate who you listen to or who should get spins. By giving everyone an equal opportunity to be seen and heard, and then advancing the winners, you are telling labels and radio stations what’s hot. Your vote will dictate the trends and determine which artists deserve more exposure. And with that simple vote, you are shaping the culture!

To see winners and more competitions follow @onecityent @onecitymaik @onecity_pete @onecitytray @onecitytoni @onecityjazz @onecitysilk @onecityg @(onecity)mikedarockman @cocavango@lightskinkeisha... It’s a movement…

#beautyandthestrestz #onecityent #shapetheculture

 

 

Sponsor:

Background:

 

There is nothing more important in music culture then the belief in yourself. In recent years there has been debates on who is king of a genre or who is a king in general, who is the greatest of all time but it all starts with self promotion. If you don't have that confidence, not arrogance but that supreme confidence then this competition is not for you.

This competition we are excited to work with Money Bag Ty from Unify or Die Records as he just released his Album "Mind Worth A Mil". Money Bag Ty's unique rhyme scheme and voice blend with tracks and his lyrical patterns that ride the beat like a roller coaster 🎢. One of the leading singles off the album is called greatness where he speaks all of his future success in to existence. You can listen to his track here to see what he did to understand what we are looking for.

For this competition we want to see who feels like they are destined for greatness. Unify or Die records put out a mixtape series "Steel Sharpens Steel", and it is something they wholeheartedly believe in and they want to identify some of the best artists from around the world. It's not about records sales its not about budget, it's about what's inside being brought out and it will be up to you to decide.
 

How it works:

 

Shape the Culture:

 

No longer will someone else dictate who you listen to or who should get spins. By giving everyone an equal opportunity to be seen and heard, and then advancing the winners, you are telling labels and radio stations what’s hot. Your vote will dictate the trends and determine which artists deserve more exposure. And with that simple vote, you are shaping the culture!

To see winners and more competitions follow @onecityent @onecitymaik @onecity_pete @onecitytray @onecitytoni @onecityjazz @onecitysilk @onecityg @(onecity)mikedarockman @moneybagty402@unifyordierecords... It’s a movement…

#greatnesschallenge #16bars #onecityent #shapetheculture

 

 

Background:

With so much negativity filling mainstream media these days, it has everyone’s emotions running high. The world we live in can be such a harsh place and even though progress has been made we are still inundated with stories of inequality and injustice on an all too frequent basis. Racial inequality and mass incarceration are something that has plagued our culture for many decades. The number of people facing racism and police brutality have not increased, it's just filmed and shared more thanks to social media. Music has always been a form of therapy and an amazing creative outlet. We have created a platform for artists to share their work with you all, the fans.

“A riot is the language of the unheard.”- Martin Luther King Jr. All the looting and rioting across the US is a clear result of not being heard. Taking a knee during the national anthem or peaceful protests have not received the attention needed to invoke change. As African Americans in the United States a normal traffic ticket (#SandraBland), a walk from the corner store to get skittles (#TravonMartin), lawfully carrying a weapon (#PhilandoCastile) or even sitting in your own home (#BothamJean) could drastically change your life. Instead of burning down the country, how about we turn up the volume by voting and communicating our perspective.

This showcase is all about injustice and the raw emotions we might all be feeling during these trying times. Just as the power of change starts with our community standing up and speaking out against injustice, you have the power in your hands now to help shape the culture. By voting ,you let artists know you hear what they are saying. Your vote is an opportunity to show support and unify as a whole community! .
 

How it works:

If more than 50 artists sign up, the competition will go in rounds and each submission will need four votes in order to move to the next round. Once the submissions are narrowed down to less than 50, the remaining artists will compete head-to-head for maximum exposure. The final round will last for three weeks. Artists are randomly selected and matched so that no one has an advantage, and the submission with the most votes will win! You can follow individual competitions and be notified when the competition begins and when voting opens for each round.

Shape the Culture:

No longer will someone else dictate who you listen to or who should get spins. By giving everyone an equal opportunity to be seen and heard, and then advancing the winners, you are telling labels and radio stations what’s hot. Your vote will dictate the trends and determine which artists deserve more exposure. And with that simple vote, you are shaping the culture!

#justus4us #onecityent #shapetheculture

 

To see winners and more competitions follow @onecityent @onecitymaik @onecity_pete @onecitytray @onecitytoni @onecitysilk... It’s a movement…

#justus4us #onecityent #shapetheculture

 

Background:

In the past 50 years that hip hop has been around there has always been a theme of artists putting on for their city. At One City Ent, we represent all artists worldwide. In music, location has always been referred to with a sense of pride, harmonized and rapped over tantilizing 808's and chords. Some songs talk about putting on for a city, some for a state or a country. There have even been songs more specific putting on a neighborhood, complex or zone of a city. This is one part of the culture that brings a lot of pride and emotion to a track. 

 

For this competition we chose to work with the talented Mulatto. Mulatto has been rapping since the age of 10 and has a lot of early accomplishments, including winning Jermaine Dupri's TV show The Rap Game. One of the first challenges on the show was to write a song about Atlanta, and Mulatto did perfect on that challenge - she’s always been putting on for her city. Recently she dropped a project called Big Latto, which had two songs with location-based pride rhythms, “ATL Hoe” and “Bitch From da Souf.”

 

Mulatto is a great example of remembering where you came from. Where you’re from shapes your thought process and outlook on the world. There's a saying of being a product of your environment and sometimes that's used in a negative context to say why people do what they do. No matter where you’re from, you have experienced ups and downs. With those downs it creates pressure and sometimes pressure bursts pipes, but sometimes pressure makes diamonds. We are counting on your vote to help us decide who puts on the best!

 

How it Works:

 

If more than 50 artists sign up, the competition will go in rounds, in which each submission will need four votes in order to move to the next round. Once the submissions are narrowed down to less than 50, the remaining artists will compete head-to-head for maximum exposure. The final round will last for three weeks. Artists are randomly selected and matched so that no one has an advantage, and the submission with the most votes will win. You can follow individual competitions and be notified when the competition begins and when voting opens for each round.

 

Shape the Culture:

No longer will someone else dictate who you listen to or who should get spins. By giving everyone an equal opportunity to be seen and heard, and then advancing the winners, you are telling labels and radio stations what’s hot. Your vote will dictate the trends and determine which artists deserve more exposure. And with that simple vote, you are shaping the culture!

 

To see winners and more competitions, follow @onecityent @onecitymaik @onecitypete @cmibeats @mulatto …. It’s a movement…

 

#mulatto #onecityent #shapetheculture